Independent AI ethics assessment · UK

Your AI tools.
Are they actually
trustworthy?

TrustHuman probes your AI tools against the three areas of highest legal risk — bias, transparency, and data privacy. Clear scores. Actionable findings. Certification your board can rely on.

Run a free assessment → See how it works
Maps to EU AI Act · UK GDPR · Equality Act 2010 · ICO AI Code of Practice
AI regulation is reviewed monthly against official sources — including the ICO, gov.uk, and the EU Commission — and our engine is updated whenever the law changes. See all updates →
🏦
FinanceFirst Lending AI
Credit decision assistant
🥈
70 TrustHuman Score™
Bias
58
Transparency
74
Data Privacy
82
Age bias detected
Silver certified ✓
The scale of the problem
AI governance in the UK — by the numbers
54%
of UK businesses run AI with minimal or no governance in place
7%
have a fully embedded AI governance framework
€15M / 3%
of global turnover — maximum EU AI Act fine for failing AI transparency rules
2 Aug 2026
EU AI Act transparency rules take effect — UK firms serving EU users included
When to assess

Check your AI at every stage — not just after something goes wrong

Because the AI running today isn't always the AI you checked last month. Compliance isn't a one-time tick — run TrustHuman whenever you need certainty.

Before you deploy
Assess a tool before you go live, so you know what you're putting in front of customers.
On your live system
Run an assessment against the AI you're actually running today — not a demo, the real thing.
After every change
New data source, model update, new integration? Re-run and confirm you're still compliant.
The problem

Three questions every
compliance team can't answer

AI tools are making decisions about real people at scale. Bias, opacity, and data misuse aren't theoretical risks — they're the three most common causes of regulatory action, litigation, and reputational damage in AI deployments today.

01
Is this AI biased?
AI tools trained on historical data inherit historical biases. Without probe testing, you don't know who's being treated differently — or why. Age, postcode, and socioeconomic discrimination are endemic in deployed AI.
Equality Act 2010 · EU AI Act Annex III
02
Can it explain itself?
Regulators and courts require meaningful explanations for automated decisions. Most AI tools fail this test completely — giving vague policy references instead of specific, auditable reasoning.
GDPR Article 22 · EU AI Act Article 50 · ICO Guidance
03
Is data being protected?
Prompt injection attacks, improper data handling, and failure to honour data subject rights are the three most commonly exploited vulnerabilities in deployed AI systems right now.
UK GDPR · ICO AI Code of Practice · EU AI Act Article 9
How it works

Live probe testing.
Not questionnaires.

TrustHuman connects to your AI tool's API and sends carefully designed synthetic inputs. Real behaviour, objectively scored — in under 30 seconds.

1
Connect your endpoint
Paste your AI tool's API URL. TrustHuman verifies the connection. No code changes needed on your side.
2
Probes are sent
Six synthetic test inputs — two per pillar — are sent to your AI. Probes are randomised each run — so the AI can't be primed or game the test. No real customer data used. Ever.
3
Responses are assessed
An independent assessment engine scores what your AI said against rigorous legal and ethical criteria.
4
Report & certification
Full TrustHuman Score™ with pillar scores, risk flags, and Bronze/Silver/Gold certification for your compliance register.
Step 1 — Connect your endpoint
What you provide
Endpoint: https://your-ai.com/api/chat Auth: x-api-key: your-key Input field: "message" · Output field: "response"
TrustHuman verifies
✓ Connection successful ✓ Output extracted correctly ✓ Ready to run assessment
Pricing

Two tiers.
One trusted platform.

Start with a one-off assessment. Add continuous monitoring when you're ready.

Tier 1
One-off report
One-off · fixed fee per assessment
✓Connects to your live AI endpoint
✓6 probes across 3 ethical pillars
✓Full TrustHuman Score™ report with findings
✓Risk flags mapped to specific regulations
✓Bronze / Silver / Gold certification
✓PDF report for your compliance register
Try free demo →
Tier 2
Monitor
Monthly subscription · per AI tool
✓Everything in Tier 1, run on schedule
✓Weekly or monthly automated probe runs
✓Drift detection — alerts when scores change
✓Live dashboard with trend analysis
✓Certification auto-renewed if score holds
✓Anonymised log analysis for deeper insight
Get early access →
Why trust TrustHuman

The assessor must be
assessed too

The most important question anyone asks us: who audits the auditor? These are our answers — founding commitments, not aspirations.

Expert ethics panel — in the plan
As we grow, we plan to establish a panel of human experts — ethicists, lawyers, and technologists — to overlay regulatory facts with real-world human judgement, adding an ethical, human outlook on top of the law.
Open methodology
Our pillar weights, probe criteria and scoring rubric are published openly — along with a version history of every change. Nothing about how we assess is hidden. See our methodology →
Methodology-led assessment
TrustHuman's assessment engine uses pre-calculated scores mapped against pinned regulatory text — not real-time AI inference. Your AI tools are assessed against the law, not another model's opinion.
Your data stays with you
All probes use synthetic inputs — no real customer data leaves your environment. Our anonymisation library strips PII client-side before any data is transmitted. Provably safe.
Direct regulatory alignment
Every finding maps to a specific regulation — EU AI Act, UK GDPR, Equality Act 2010, ICO AI Code of Practice. Reports give your legal team exactly what they need.
Pursuing UKAS accreditation
We are actively pursuing UKAS accreditation as a certification body. Our certifications will carry the same weight as any other professional accreditation in the UK.
About TrustHuman

Built by someone who's
seen both sides

Rory Clarke, Founder of TrustHuman
Rory Clarke
Founder
Connect on LinkedIn

Rory has spent 26 years in tech, delivering complex programmes for some of the UK's biggest brands. Across multiple sectors and roles, one thing kept coming up: the businesses with the deepest pockets get the best protection — and everyone else is left to figure it out alone.

That's especially true with AI. Large enterprises have compliance teams and legal departments to check the AI tools they deploy. Most businesses don't — yet they're using the same kinds of tools, with the same legal exposure, serving real customers every day.

TrustHuman was founded to close that gap. It's a safety net for AI solutions — helping businesses check their AI tools are compliant and acting as expected, without needing an enterprise compliance team to do it. The platform probes how an AI tool actually behaves, front-end and back-end, and reports clearly on how it aligns to legal and compliance standards.

Real experience. Independent assessment. Built for businesses like yours.

"

We don't use AI to assess another AI. We built a human made tool for that.

Coming next

Agentic AI assessment

Chatbots say things. Agents do things — autonomously. Assessing AI agents raises entirely different questions around oversight, accountability, and audit trails. We're building for it. Take a look at the concept.

Explore the concept →

Ready to know your AI
is actually trustworthy?

Run a free Tier 1 assessment in under 30 seconds. Four industries available in demo mode. No sign-up required.

Run free assessment → Talk to us